How were Russians influenced by American media regarding body image, Term Paper - 1

How were Russians influenced by American media regarding body image, beauty and the way they behaved - Term Paper Example On the other hand, it cant but be stated that Russian national values have drastically changed under the influence of America mainly through mass media, and especially television (Hentoff, 2002). The question remains to be open, whether Russians are too weak to resist to the influence that is determining their behavior, way of life and predicting their actions for the nearest future. Actually, it must be mentioned that the values, which they used to hold earlier, have not changed, but their attitude towards them is absolutely different in comparison to what it used to be a couple of decades ago. Thus, it is essential to discuss this issue and to prove that Russians are greatly influenced by America and this influence is more positive than negative. Before talking about how exactly the way of life of Russians were influenced by America, it is essential to trace the history and roots of such influence. We live in a world of contradictions, where there is a constant need to prove the strength and power. From time immemorial there exists a confrontation between superpowers. Russia and the United States of America are the brightest samples of such confrontation (Rios, 2006). It is hard to say definitely why the American-Russian relations are so specific: different mentalities, lifestyles, cultures and, of course, ideology and history. The situation was injected by the journalists, authorities and just people eager to create sensations. An iron curtain was hung over the former USSR. The USSR mass media made monsters even of ordinary Americans and vice versa. Such situation was suppressing and largely created artificially. It was a time of proxy wars that destroyed lives on both continents .People are still getting through the effect s of so-called â€Å"Cold War† which, according to The United States Department’s expression, was a global competition of two ideologies of The Free world and Communistic

Engagement Strategies Are Desirable For Organizations And Employees Essay

Engagement Strategies Are Desirable For Organizations And Employees - Essay Example The engagement strategies imply the creation of opportunities for employees to have a connection with their colleagues, managers and the wider organization. It involves the creation of an environment where employees are motivated to want to connect with their work and really care about doing a good job (Macleod, 2009, p. 9). Macleod (2009, p. 9), continues to say that engagement is a concept that places flexibility, change and continuous improvement at the heart of what it means to be an employee and an employer, especially in a twenty-first-century workplace. According to Dulham, Knight & Locke (1997, p.210) and Bratton& Gold (2007), the process of engagement is an active one that involves active participation by both parties in a certain undertaking. It is a process where different parties feel compelled by their own motivation to either participate partially or fully towards the attainment of certain general objectives. Clarke (1996, p. 190) states that employee engagement describ es the actual involvement of people at all levels in positive two-way dialogue and action to deliver the highest quality services and create great places to work – where people find their work meaningful and are willing to work together for clients, their colleagues and the future success of their organization. A typical case study drawn from the MacLeod report (2003) shows that a company, Tower Perrins-ISR conducted a survey globally in 2006. Opinions of more than 664,000 employees in 50 companies were analyzed.... It involves the creation of an environment where employees are motivated to want to connect with their work and really care about doing a good job (Macleod, 2009, p. 9). Macleod (2009, p. 9), continues to say that engagement is a concept that places flexibility, change and continuous improvement at the heart of what it means to be an employee and an employer especially in a twenty-first century workplace. According to Dulham, Knight & Locke (1997, p.210) and Bratton& Gold (2007), the process of engagement is an active one that involves active participation by both parties in a certain undertaking. It is a process where different parties feel compelled by their own motivation to either participate partially or fully towards the attainment of certain general objectives. Clarke (1996, p. 190) states that employee engagement describes the actual involvement of people at all levels in positive two-way dialogue and action to deliver the highest quality services and create great places to w ork – where people find their work meaningful and are willing to work together for clients, their colleagues and the future success of their organization. According to CIPD, engagement occurs on two levels, that is the Emotional engagement which implies the emotional attachment that that the employees have to one or more aspects of their work a and transactional engagement which relates to happiness to exhibit the behaviour of engagement but void of commitment to the job or the organisation and willingness to leave if a better offer appears elsewhere (Torrington, et al 2011). A typical case study drawn from the MacLeod report (2003) shows that a company, Tower Perrins-ISR conducted a survey globally in 2006. Opinions of more than