A Competitive Analysis Of Kingfisher Airlines Tourism Essay Essay Example

A Competitive Analysis Of Kingfisher Airlines Tourism Essay Paper To research and analyse how kingfisher air hoses has retained one of the top place in a extremely competitory market like India. To happen out what makes them particular from all other air hoses in India. To happen out how kingfisher airlines compete with taking air hoses like Air Indian and Jet. To happen out what client tactics they used to convey more clients to the organisation. Content sum-up To near by making SWOT and PEST analysis of the company by looking through the magazines and web sites available on company. In order to analyse the company s scheme I will be making 7p analysis. We will write a custom essay sample on A Competitive Analysis Of Kingfisher Airlines Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A Competitive Analysis Of Kingfisher Airlines Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A Competitive Analysis Of Kingfisher Airlines Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In order to do my aims a true I will be transporting out an interview with male parent s friend who is working in kingfisher air hoses. I will be making a instance survey on how kingfisher air hose is different from and India Airlines. I will be besides suggesting some new schemes which can assist the organisation to better their public presentation more Table of contents Page Table of Content 3 A ; 4 Objective 2 Content drumhead 2 Introduction 3 About the Company 5 History 5 Accomplishments 6 Marketing scheme 7 PESTEL Analysis 8 Political 8 Economic 8 Social 8 Technological 8 Environmental 9 Local 9 7 P s Analysis 9 Merchandise 9 Promotions 10 Monetary value 10 Peoples 10 Topographic point 10 Physical grounds 11 Procedure 11 SWOT Analysis 11 Strengths 11 Weakness 12 Opportunities 12 Menaces 12 Comparison Kingfisher VS Indian Airlines 12 A ; 13 Suggestion and recommendation 14 Appendix 14 Questionnaire Mentions 15 Introduction Kingfisher Airlines Limited is a majorA IndianA air hose. Kingfisher operates more than 400 flights a twenty-four hours and has a web of 72 finishs, with regional and long-haul international services. Kingfisher Airlines, through one of its keeping companiesA United Breweries Group, has a 50 per centum interest inA low-priced carrierA Kingfisher Red, once known as Air Deccan. Kingfisher Airlines is one of six air hoses in the universe to hold a five-star evaluation fromA Skytrax, along withA Asian Airlines, A Malaysia Airlines, A Qatar Airways, A Singapore AirlinesA andA Cathay Pacific Airways. In May 2009, Kingfisher Airlines carried more than a million riders, giving it the highest market portion among air hoses in India. Kingfisher has its registered office in theA UB TowerA inA BangaloreA and its caput office in the Kingfisher House inA Mumbai. History The air hose started operations on 9 May 2005, following theA dry leaseA of four trade name newA Airbus A320-200A aircraft. Its first flight was from MumbaiA toA Delhi. At the launch of the air hose, Dr. Mallya said that he is committed to accomplishing our aspiration of doing Kingfisher Airlines India s largest private air hose both in capacity and market portion by 2010. The air hose ushered in a new epoch of luxury in India s domestic air power sector with its trade name new aircraft with fashionable ruddy insides, and cleverly dressed crew and land staff. Kingfisher was the first Indian air hose to haveA in-flight entertainmentA ( IFE ) systems on every place even on domestic flights. All riders were given a welcome kit dwelling dainties such as a pen, facial tissue and earphones to utilize with the IFE system. Initially, riders were able to watch merely recorded Television scheduling on the IFE system, but subsequently an confederation was formed withA Dish TVA to supply unrecorded Television in-flight. And in a pronounced going from tradition, Kingfisher Airlines decided to hold an on-screenA safety demonstrationA utilizing the IFE system. On 14 July 2008, Kingfisher unveiled its first everA Widebody aircraft aircraft, aA Airbus A330-200A at the 46thA Farnborough Air showA held in July 2008. Kingfisher s first Airbus A330-200 was widely billed as the best A330-200 of all time built byA Airbus. On 3 September 2008, Kingfisher started its international operations by connectingA BangaloreA withA London. Accomplishments Kingfisher Airlines has received three planetary awards at the SKYTRAX World Airline AwardsA Named Best Airline In India / Central Asia ; Best Cabin Crew Cardinal Asia Kingfisher RED named Best Low Cost Airline in India / Central Asia NDTV Profit Business Leadership Award for AviationA awarded to Kingfisher Airlines by NDTV twice in two old ages India s merely 5 Star air hose, rated by SkytraxA andA 6th air hose in the worldA to be certified asA 5 star air hose by Skytrax Ranked amongst India s Top Service Brands of 2008 ranking by PitchA magazine Voted asA India s Favourite Airline in a study conducted by an independent research house with 46 % ballots compared to others Rated as Asia Pacific s Top Airline Brand in a study conducted by TNS on Asia Pacific s Top 1,000 Trade names for 2008 Brand Leadership Award in the service and cordial reception section against several acclaimed hotels, taking Bankss and other air hoses Economic Times Avaya Award 2006 for Excellence inA Customer Responsiveness award is presented by the extremely acclaimed Business Daily, Economic Times India s No. 1 Airline in client satisfaction Business World Rated amongst India s most respected companies Business World Rated amongst India s 25 Advanced Companies in aA study conducted by Plan adult male Media in 2006 The Best Airline and India s FavouriteA Carrier in a Survey conducted by The Times of India Service Excellence 2005-2006 for a New Airline A by Skytrax, a UK based specializer planetary air conveyance adviser Graded Third in the study on India s Most Successful Brand launch of 2005 Under the Brand Derby Survey conducted by India s prima concern day-to-day Business Standard Busiest Trade names of 2005 ranked amongst the Top Ten busiest trade names of 2005A and 2006 across merchandise classs, in the study conducted by bureau FAQ and The Brand Reporter Best New Airline of the Year Award for 2005A Centre for Asia Pacific Aviation ( CAPA ) Award in the Asia-Pacific and Middle East part Selling schemes Kingfisher Airlines has a clearly defined mark audience- SEC A, SEC B+ ( socio-economic category ) in the age group of 25-45 old ages of age. Kingfisher Airlines offers trade name new aircraft, interior decorator insides, gourmet culinary art and in flight-entertainment ( there are five channels of FUN TV and 10 channels of Kingfisher Radio, which are personalized ) . Communicate with invitees at multiple touch points. They use all media of communicating telecasting, print, wireless, outdoor, promenades, multiplexes, nines, saloons, in-flight etc. The invitees are invariably informed of their new offers. A They offer tickets to theatre showings, manner shows, athleticss showings etc to their frequent travelers ( club members ) . Their Partners Program has been really successful. They have tied up with the best of trade names across industries. Tata Tetley, Pepsi, Microsoft, Inox, Kenzo, IFB, Taj, Park Hotels and Oxford book shops have been some of taking spouses. PESTEL Analysis Political Foreign air hoses are non allowed to purchase a interest in domestic air hoses. International path ordinances Closing down of domestic airdromes Open sky policy Economic Contribution to the Indian economic system Rising cost of fuel Investing in the sector of air power The growing of the in-between income group household affects the air power sector. Deficit of the substructure capacity Social Development of metropoliss leads to break services and airdromes Employment chances Safety ordinances The position symbol attached to a plane travel. Technological The growing of e-commerce and e-ticketing Satellite based pilotage system Modernization and denationalization of the airdromes Developing green filed airdromes with private sector for illustration in Bangalore the airdrome corporation limited. Environmental The addition in planetary heating The sudden and the unexpected behavior of the ambiance and the dependence on whether Deficit of the infrastructural capacity Tourism impregnation Legal Bilateral pacts Airlines acquisitions and the leasing cost In the United States, low-priced air hoses frequently operated from little airdromes that charge lower fees and that did non endure from the congestion at big airdromes In India, nevertheless, authorities policy did non let the creative activity of airdromes closer than 150KM from each other, and the old airdromes at Bangalore and Hyderabad were closed down when the new one started. 7 P s Merchandise Fleet size Aircrafts International raid Promotions Ads Magazines and newspaper ads Exposure at non-corporate events Engagement at international poses hows Backing famous persons like Katrina Kaif and Deepika padukone Monetary value Dynamic pricing theoretical account multiple menu degrees Uniform regulations No concealed limitations Pricing theoretical accounts eight different degrees Discounts provided from clip to clip Peoples Anchor of the trade name Extensive preparations Cordial reception industry and see their client as invitee Interpersonal accomplishments, aptitude, and service cognition Topographic point Online engagement ( official site ) Online booking Yatro.com, do my trip.com, ezeego1.com Recognition cards and debit cards payment SMS/call Mercantile establishments in every major metropolis and at every airdrome across the state Physical grounds Personal gentlemans Exclusive sofa infinite Hello! Blitz Gourmet culinary art World category cabin crew Kingfisher wireless Procedure Booking the ticket online engagement or telephone engagement or from any of the kingfisher mercantile establishments and private bureaus. SWOT Analysis Strength First air hose with full new fleet of aircraft Quality cordial reception provided to clients. Route rationalisation. Already holding developing academy. Failings Service bringing to tubes and other large metropoliss Yet non in a high net income. High ticket pricing Opportunities Under penetrated domestic market Opportunities International market Untapped air lading market Expanding touristry industry Menaces Existing operators Infrastructure issue Fuel monetary value hiking Economic lag Kingfisher VS Indian Airlines Areas Indian air hoses Kingfisher Airlines Reservation Ticket can be booked by pealing or sing the office. Equally shortly as waiting list ticket get confirmed they will name the clients on the given contact figure Passengers can do the engagement foremost and buy the ticket subsequently Ticket can be cancelled over phone or through fax 24hr before the journey By the aid of user friendly web sites Kingfisher air hose office Authorized agents Payment can be made by the debit card, recognition card, payment at kingfisher air hoses office, recognition note Kingfisher air hose provides the place bringing of tickets and maintains direct relation with the clients. Menus Particular menus offered for ground forces forces, war disabled officers, war widows, blind individuals, malignant neoplastic disease patients, individual enduring from 80 % and above locomotor disablement. Concessional menu to senior citizens, pupils etc. Fare apply merely for passenger car from airdrome at the point of beginning to the airdrome at the point of finish It has 30 to 40 % lower ticket seashore compared to other bearer runing in the state Meals Indicate the personal repast penchant at the clip of booking to guarantee right repast on board the flight Particular repasts: provided to riders Indian vegetarian, western vegetarian, Hindu non- vegetarian, kids nutrient points etc. On board Choose from the readymade nutrient Business category and economic category Order what you like newly made on board Equality in category, no distinction Low cost On land More waiting clip Satisfactory handling of holds Less waiting clip Efficient handling of holds Suggestions and recommendation Reduce labor cost Simplify the flight operations Offer more crystalline pricing Get smart on fuel The procedure of geting spice jet if complete would do kingfisher the larget participant in the air power industry Different manners of pricing should be taken attention of Needs to alter trade name perceptual experiences Gain optional efficiencies through confederations as with Jet Airways Fleet size enlargement Partnering with Jet Airways and some depending trade names. Appendix As portion of the study readying I visited my pa s friend who is working in kingfisher and I had an interview with him. I went through many magazines who wrote articles about kingfisher s and Dr. Mallya s success. I have talked with some of my friends who got opportunity to wing in kingfisher. They explained to me the installations they got and their evaluation to the flight travel. Questionnaire As a provider, what major tendencies have you witnessed in the mode consumers in India buy travel particularly air ticket? How would you depict your mark audience? How do you measure the current placement of Kingfisher Airlines? Companies are traveling about trade name activation at multiple consumer touch-points. How are you equilibrating your offline and on-line selling enterprises? How tough is it in the current environment to construct connect with consumers? How successful has been your Partners Program, a forum where like-minded trade names to Kingfisher Airlines can come on the same platform and achieve several selling aims?

Medieval Weapons and Protection essays

Medieval Weapons and Protection essays The Middle Ages hold many of the worlds most curious weapons. Knights used many different types of weapons. These included swords, daggers and lances. Some were for long-range, such as the longbow, short bow and cross bow and some were for close encounters. They protected themselves with suits of armor (closely woven metal, and metal sheets) and shields. There were also gigantic weapons used to tear down whole castles. Swords, daggers and lances were very good for fighting battles that were up close and very dangerous. There were different kinds of swords like the thrusting sword (14th century), the falchion sword (13th century), and the hand-and-a-half-sword (14th century). At the end of the 13th century, swords were more pointed and the section of the blade was diamond-shaped rather than flat. That made the sword stronger. There was even ones that were serrated to cut wooden axe handles and one called the two-handed sword; it could cut through bone. These are used by knights on foot and is longer and heavier than other swords. (Knight-Meyr) A knights sword was his most important weapon. There were two different types of daggers. They were the 15th century bullock dagger, and the 14th century rondel dagger. Sometimes, people could hide daggers in walking sticks. Lances were for knights on horseback to knock off the enemy knight. They used the lance for battles and jousting. The jousting knight us es a lance to knock his opponent from the horse. It is second only to the sword as a knights weapon, and is used in battle or tournaments. (Knight-Meyr) A very unusual weapon was the bola. It was a spiked ball on a short chain that is attached to a wooden handle. The ball reached high speeds when swung and delivered forceful, crushing blows. Long-rang weapons were used in battle, but were more discreet and could be used from a distance. The long-range weapons are the crossbow, longbow ...

Job Seekers... Have You Heard About LinkedIns Job Seeker Premium

Job Seekers... Have You Heard About LinkedIns Job Seeker Premium Note:   Im not endorsing this service since I do not know the results people have gotten from it, but its important to know it exists and is an option for enhancing your online job search. My sense is that the service is most useful for someone contacting recruiters and hiring managers in a particular field.   I encourage you to research the service to determine whether it is right for you. If you are a LinkedIn member and you are looking for a job, you might do well to subscribe to LinkedIns Job Seeker Premium Account service. For just $29.99/month, you get organizational tools and direct access to recruiters that you do not get with a regular LinkedIn account. You will also be featured as a job seeker to help you get noticed in the big LinkedIn pool. There are more expensive versions of this service as well. If it works, I hope you wont have to subscribe for more than 2 or 3 months. Ideally, you’ll get your value back a hundred fold and think that the LinkedIn Job Seeker Premium account was worth it. For more information see LinkedIn Job Seeker Premium on the LinkedIn site. Of course, it wont help to get the attention of recruiters and hiring managers if your LinkedIn profile is not up to par.   The Essay Experts LinkedIn Profile Services will help you ensure that your LinkedIn image makes the right impression.   I recommend working on your profile first, and then signing up for the premium service if youre interested. If anyone has used this service and has results to report, please share them in the comments.   Id love to know whether you have found value from upgrading.

Aristotle and Kant on Ethical Theory and Practice Essay

Aristotle and Kant on Ethical Theory and Practice - Essay Example On the other hand, relativists believe that ethics is a human invention and that â€Å"all ethical standards are relative† hence there are â€Å"no permanent, universal, objective values or standards† (Mizzoni 11, 191). LeBar asserts that individual people create own moral standards and that these standards change from society to society throughout time and the world (185). This is what is often referred as cultural relativism. Kant is strong objectivists as he emphasises that ethical duties are absolute and categorical while Aristotle insists that human beings are rational and moral virtue is developed through habit. He is thus a relativist. I would argue in favour of Aristotle that ethical standards vary with contexts, individuals and societies. Consider such practices as polygamy, homosexuality, and female genital mutilation. Are these practices right or wrong? If we look at polygamy it is a norm in some communities especially African communities but not acceptable in western communities. Some individuals view homosexuality as right while others consider it wrong depending on their religious inclinations and personal values. For genital mutilation, it was often practiced by early communities but in modern communities it is considered wrong even though some communities still practice it. How are these actions to be judged? By which ethical standards? If we argue that ethical standards are universal and applicable to all regardless of their opinion or beliefs then it would mean all these practices are wrong but this is not the case; they are right in some societies and wrong in others. This supports Aristotle’s view that moral virtue is developed by habits (Moral Philosophy n.p). In this case, good habits form the bui lding blocks of good moral character and that man has power to control his own actions since he is rational. They then reflect on these actions and perfect them if they are good but in the process, they must have a good role model

The US position in the two Iraq wars Essay Example | Topics and Well Written Essays - 7500 words

The US position in the two Iraq wars - Essay Example It is further submitted that in order to discuss the US position in both Iraq wars it is necessary to consider the background to the relationship between America and Iraq preceding the Gulf wars. It is proposed that the fall of the Soviet Union and the changing world order in the aftermath of the cold war triggered a change in the international political framework, thereby altering the traditional theory of international relations as evidenced by Operation Desert Storm. This further marked a turning point in US foreign policy objectives in the Middle East, which was cemented by the events of September 11. To this end, Operation Iraqi Freedom is a prime example of this as a foreseeable end to the US war in Iraq remains precarious, leading to justifications of necessary humanitarian interventions and post conflict peace building. Therefore, in considering the US position in the two Iraq Wars, I shall consider the background to US foreign policy in Section 2, followed by a discussion of Operation Desert Storm in Section 3. In Section 4 I shall undertake a comparative analysis of Operation Iraqi Freedom followed by a discussion of the blurring of the distinction between military operations and legitimate peace building initiatives. In Section 6, I shall consider the Operation Iraqi Freedom in context of the increased role of private military contractors by the US, followed by a conclusion in section 7. If we consider the historical backdrop of US foreign policy, it is evident from the early 1794 the Neutrality Act, which was re-enacted and amended in 1818; that US foreign policy has roots in developing international laws of neutrality, by aiming to secure general acceptance of internal policy pronouncements â€Å"on such matters from the countries of Europe throughout the late eighteenth centuries onwards† (Boyle, 2002 at

Environmental Justice and Sustainability Essay Example for Free

Environmental Justice and Sustainability Essay Alex Steffen and Sarah Rich, executive editors of the bright green environmentalist online magazine WorldChanging recently observed that while environmental movements have focused primarily on confronting the ecological injustices that have become a historical trademark of industrialization, it has made little of a name for itself in addressing the social injustice that is also a part of environmental degradation. (Steffen Rich, 2007) Steffen and Rich remark, â€Å"the environmental movement has grown and become known (at least early on) more for its vehement advocacy for whales and rainforests than for disenfranchised citizens† noting that the latter is generally regarded as a concern of other movements related to social justice and civil rights. However, they note that it has become increasingly apparent that social injustice and environmental degradation are inextricably related to one another. (Steffen Rich, 2007) While many cities have begun to embrace the concept of sustainability into their policies, few have taken environmental justice into account. Van Jones neatly summarized the issue of environmental justice when he declared at last year’s Green Festival in Chicago, Who are we going to take with us, and who are we going to leave behind? Jones concern was that the environmental movement is divided between the rich and the poor. (Anderson, 2007) As such, any definition of sustainability must take the social dimensions of environmental damage into account, for the degradation of the environment is in fact, a civil injustice. Sustainability must embrace environmental justice by letting â€Å"environment† stand not just for concerns over resources, pollution and biodiversity but concerns over equitable distribution of resources, human health and racial equality. (Steffen Rich, 2007) The city of San Francisco has embraced the United Nations definition of sustainability and has conclusively inferred that sustainability means social equity as much as it does environmental responsibility. However, it is also rather vague about what social equitability means. (Magilavy, 2008) Sustainability policies should declare that improvements and protection of environmental welfare should be applied without discrimination. They should declare that resources are distributed equally and access to justice over environmental matters should be available to all, and that participation and decision making should be not limited to an exclusive demographic class or ethnicity. Likewise, environmental injustices such as the systemically inequitable distribution of wealth, the discriminatory improvement of environment, or the denial of access to information and participation in decision making in environmental-related policies should be covered by sustainability policies. As such, if the heart of sustainability’s definition is concern for the ecosystem and life within it, then it also includes the human beings who are part of it as well. The goal of sustainability should then be the achievement of the longevity of human and planet welfare, rather than just environmental protectionism by another name. The Global Footprint Network defines ‘ecological debt’ as the sum of all deficits in the biocapacity of the planet, and asserts that humanity’s demands on the planet is continuously exceeding that biocapacity. As such, the Network contends that we are in a state of overshoot, placing greater demands on nature than can it regenerate. (Global Footprint Network, 2008) This concept is crucial to the conception of environmental justice. Sustainability metrician Mathis Wackernagel (co-founder of The Global Footprint Network) has theorized that an equitable distribution of planetary capital would mean that our ‘fair share’ would have to be limited in addition to being sustainable. As such, Alex Steffen argues that the essence of sustainability is using the planet’s resource capital to create investments such that the same capital exists for future generations, anything else is unjust. (Steffen, 2006) Ecological democracy is an important means of achieving sustainability and environmental justice. To ensure that the environmental welfare of all individuals, regardless of race, class or gender is accounted for and that it is not done at the expense of planetary capital and the environmental welfare of future generations, decisions must be made that are free from the influence of the economic elite, racial factions, political forces and other special interests. In other words, the decisions to be made about the future of the environment must be done democratically to ensure that all have a say in the control of their local environment. Sustainability begins with environmental justice, which in turn is possible only with ecological democracy. The only alternative to such a form of environmentalism is a continuing perpetuation of inegalitarian systems, where we save the planet not for future generations, not for our fellow men, but for ourselves. REFERENCES Anderson, D. (2007, April 22) Dispatch from Greenfest Chicago: Van Jones on Green Collar Jobs and Our Shared Future, Part 1. Retrieved April 1, 2008 from http://davidanderson. greenoptions. com/2007/04/22/dispatch-from-greenfest-chicago-van-jones-on-green-collar-jobs-and-our-shared-future-part-i/ Global Footprint Network. Glossary. Retrieved April 1, 2008 from http://www. footprintnetwork. org/gfn_sub. php? content=glossary Magilavy, B. (2008) Sustainability Plan. Retrieved April 1, 2008 from http://sustainable-city. org/Plan/Intro/intro. htm Steffen, A. Rich, S. (2007, May 28) Principle 17: Environmental Justice. Worldchanging. Retrieved April 1, 2008 from http://www. worldchanging. com/archives/006778. html Steffen, A. (Ed. ) (2006) Worldchanging: A User’s Guide for the 21st Century. New York: Abrams, Inc.

Frederick Douglas Essay -- Frederick Douglas report

Paper on Frederick Douglass In the 1800's, slavery was a predominant issue in the United States, one that most Americans in the South dealt with daily. The Narrative of the Life of Frederick Douglass reveals much about American history during the time of slavery as well as expounds arguments for the abolition of slavery. As a historical document, it conveys information about the slave family, work, the master-slave relationship, and the treatment and living conditions of slaves. As an antislavery tract, it argues against commonly held beliefs about slavery's benefits and its morality, making strong points for getting rid of slavery. In The Narrative of the Life of Frederick Douglass, Douglass reveals, through the story he tells "the core of the meaning of slavery, both for individuals and for the nation."(2) Slave families were often torn apart by the master separating them. Douglass states that often mothers were taken away before the baby reached one year old. He believes this was probably done to break the bond of affection between the mother and the child. In Douglass' own case, he only remembered seeing his mother four or five times, during the night, when she had to walk twelve miles each time just to be able to see her own son for a little while. When she died, Douglass wasn't allowed to go to her burial. He was just told she was dead afterwards. Douglass didn't feel much hearing the news because he barely knew her. Douglass also wrote of how members of the slave family were always at risk of being separated. They could be sold at the master's whim, or when the master died, the slaves would be gathered with the rest of the property to be sold to different masters. Frederick Douglass tells how after his master died, th... ...ample, when he tells how people who could be chosen to work on the Great House Farm would sing songs filled with great anguish. When he heard these songs, he got his "first glimmering conception of the dehumanization character of slavery."(51) The second main idea was how knowledge equals power. His growing understanding about how education would be "the path from slavery to freedom."(64) He tells how the more his master, Mr. Auld, argued his education, the more clearly he knew its supreme importance. His third main point was that freedom is essential for every human being. He showed all of his renders a glimpse of this when he "imagines himself on one of [the ships] ‘gallant decks,' speaks to us and the ships alternating voices of anguish and triumph, pouring out his ‘soul's complaint,' and converting it into an unforgettable image of the meaning of freedom."(23)

Conflict ‘Romeo and Juliet’ Essay

How important is the theme of conflict in the play Romeo and Juliet? Shakespeare’s play, Romeo and Juliet, is the most famous love story in English literature. However love isn’t the only theme that runs through the play. Shakespeare makes this typical love story more striking when he pits the romance in the context of family feuds, fights and deaths. The issue of conflict is as central to this play as the issues of love/honour/betrayal and death. It should come as no surprise that Shakespeare would include conflicts in this play as otherwise the play would simply be a dull statement on teenage love. Adding the conflicts highlights the tensions that the teenagers feel between their attachments to their own families and each other. Also, adding the conflict is important for dramatic effect. We see this clearly in Shakespeare’s Romeo and Juliet but also see it in many modern forms of storytelling, such as film. The film ‘Slumdog Millionaire’ is another example of two star-crossed lovers struggling to be together against their family’s wishes. The conflict in the film is between brothers, but also with others outside the characters immediate families. The dramatic effect of the conflict has the audience on the edge of their seat, willing the pair to escape their terrible lives of abuse and live happily ever after. Slumdog is Romeo and Juliet for the 21st Century.As in Shakespeare’s play, in Slumdog the audience are told what will happen in the story by way of a prologue The prologue in Romeo and Juliet tells the audience the story and the ending (the two lovers will mend their family feuds by taking their own lives) â€Å"From forth the fatal loins of these two foes. A pair of star-crossed lovers take their life. .† The prologue is an unusual storytelling device as it reveals the end of the story at the beginning. But it also draws the audience is to know why the lovers take their own lives and the audience remains shocked by that event, despite being warned about it. In Bas Learhmann’s film the audience is surprised when Juliet wakes from her sleep to find Romeo lying dead next to her. Her reaction of killing herself is a shocking ending to the film (play) despite the audience knowing what is coming. In Shakespeare’s prologue the  Chorus describes two noble households in the city of Verona. The houses hold an â€Å"ancient grudge† against each other that remains a source of violent and bloody conflict. The audience are told that the families live in â€Å"Fair Verona† and who the main characters in the play are. So within a few minutes of the play commencing the audience (reader) is primed with enough information to generate an interest to read on. The first scene comes immediately after the prologue and Shakespeare commences the scene with two Capulet servants (Sampson and Gregory) who talk about the conflict between the two family’s. It is interesting that even though they are servants (â€Å"Slaves†) they say that the family’s feud is their feud: The quarrel is between our masters and us their men It is important to remember that the play is written at a time when servants were obliged to honour their masters, and that included laying down their life for their ‘betters’. The tone of the conversation between the two servants replicates the conflict that we hear about in the prologue. Shakespeare has established a thread for the reader to follow here. The violence of the conflict is clear when the two servants talk of what they will do to the Montague women once they defeat the Montague men. Brutalising the women of a defeated enemy is something that has happened throughout history. True; and therefore women, being the weaker vessels, are ever thrust to the wall: therefore I will push Montague’s men from the wall, and thrust his maids to the wall The public brawl started by Tybalt is joined by members of both families, including the Montague and Capulet ‘fathers’. Seeing old enemy (Montague) Capulet says to his wife: My sword, I say! Old Montague is come, And flourishes his blade in spite of me. The street fighting and hatred between the Capulets and Montagues is only one form of conflict in Shakespeare’s play. Shakespeare’s writing about conflict extends to Juliet’s family too. In Act 3 Scene 5 Juliet is told  by her mother that she will marry. Juliet’s unhappiness at this arranged marriage (she is told to report to the church on Thursday) leads to a conflict with her father who calls her a ‘young baggage and disobedient wench’. The family conflict repeats one faced by some young women whose husbands are chosen for them. This cultural obligation is also made clear by Juliet’s mother when she says to Juliet that by the age of 14 (Juliet’s age at the time of the play) she was already pregnant with Juliet. The tradition of marrying girls off young, and to wealthy older men, has largely been overcome in some communities, however, in others it still creates tension. Sometimes with tragic outcomes. The theme of conflict is important in this play because it reflects the type of social conditions that existed at the time that Shakespeare wrote his play. It is interesting that although our social conditions have changed, the underlying themes and circumstances here could apply to our society today. Young, violent, men fighting over territory/honour and (like Tybalt) being killed in the crossfire. Shakespeare’s decision to talk about the unfairness of Juliet’s father’s insistence that she marry, may be a brave attempt to raise the issue of forced marriage. But, alternatively, it could also be seen as a source of gaiety and merriment for the Shakespearean audience. Despite some really difficult language, Shakespeare’s Romeo and Juliet is a play that transcends time in terms of its underlying themes. This makes the play as relevant now as it was when it was first played.

Fundamental Elements of a Story Essay

This essay is going to talk about three different points: What are the types of effect that the writer can leave on his readers by his story? How important is the writer’s style to make his story access into his readers’ minds? What are the possible ways that the writer could use to make his theme noticed in his story? What are the Different Ways a Story’s Format Affects the Reader’s Comprehension? Positive effect The format of the story must be effective for the reader; if the form of the story is well organized the reader’s comprehension will be affected. The writer must organize the story elements and build a connection between all of these elements. Negative effect The format of the story could be not effective for the reader because of unorganized story structure. The way that the writer is telling his point of view doesn’t affect readers properly. In What Ways do the Style and Point of View in a Story Format Effects the Delivery of that Story? The style and the point of view are important because the writer is the story teller. When the writer’s point of view is cleared and detailed his story becomes effective (Story, 2007). How can the Theme be Evident throughout a Story’s Elements? The theme can be evident depending on how the writer includes it in the story elements. For example, according to critics Joseph Conrad in his novel ‘Heart of Darkness’ showed his racist personality and negative attitude towards women (Student Resources, 2008). Conclusion A story acceptance depends on the style of the author; maybe most readers will love it or hate it. The writer could write a story in 2 different ways with one 1 theme; the level of acceptance will not be the same in both cases. References Elements of the Short Story. (2007). Retrieved October 20, 2008, from http://www. scribblingwomen. org/elements. htm Student Resources. (2008). Retrieved October 20, 2008, from http://www. josephconradsociety. org/student_resources. htm

Free Essays on Market Research Analysis - Teens

Recent studies have shown that understanding the complex teenage market is paramount to success in today’s rapidly changing market environment. The teenage market, ages twelve to seventeen, is the fastest growing market segment in America. Today’s teenagers, comprising 26% of the United States population, are spending more money than ever on material goods. A careful examination of this diverse market, specifically teenage girls, ages twelve to seventeen, will provide necessary insight for success. There are an estimated 69.8 million people under age 18 (23 million of whom are teenagers) in the United States, making up 26 percent of the U.S. population. These individuals range in ethnicity; 72.4% white, 12.%1 black, 11.2% Latino, 3.6% Asian American and 0.7% Native American. Teenagers account for almost 31 million Americans and by 2010 it is estimated that this number will reach 35 million. Among Americans under the age of 35, only the teen segment will experience a boom over the next decade, according to Census Bureau estimates. Other youth segments will remain relatively unchanged. In order to successfully market to teenage girls, one must understand the multidimensional profile of teenage girls. The typical teenage girl is spending more than ever, including their own money and money given to them from their parents. These girls spend large amounts of time in groups at malls or other large shopping facilities, discussing anything from school, to boys, to fashion. Also, teenage girls exhibit price insensitivity, that is, they do not focus on the prices of desirable material goods, simply whether or not they are trendy. They are also greatly influenced by media sources, particularly celebrity endorsements. And, finally, teenage girls are on the Internet, shopping, chatting with friends, and becoming acutely aware of today’s fashions, thereby influencing their purchase power. Teenage girls have a high level of dis... Free Essays on Market Research Analysis - Teens Free Essays on Market Research Analysis - Teens Recent studies have shown that understanding the complex teenage market is paramount to success in today’s rapidly changing market environment. The teenage market, ages twelve to seventeen, is the fastest growing market segment in America. Today’s teenagers, comprising 26% of the United States population, are spending more money than ever on material goods. A careful examination of this diverse market, specifically teenage girls, ages twelve to seventeen, will provide necessary insight for success. There are an estimated 69.8 million people under age 18 (23 million of whom are teenagers) in the United States, making up 26 percent of the U.S. population. These individuals range in ethnicity; 72.4% white, 12.%1 black, 11.2% Latino, 3.6% Asian American and 0.7% Native American. Teenagers account for almost 31 million Americans and by 2010 it is estimated that this number will reach 35 million. Among Americans under the age of 35, only the teen segment will experience a boom over the next decade, according to Census Bureau estimates. Other youth segments will remain relatively unchanged. In order to successfully market to teenage girls, one must understand the multidimensional profile of teenage girls. The typical teenage girl is spending more than ever, including their own money and money given to them from their parents. These girls spend large amounts of time in groups at malls or other large shopping facilities, discussing anything from school, to boys, to fashion. Also, teenage girls exhibit price insensitivity, that is, they do not focus on the prices of desirable material goods, simply whether or not they are trendy. They are also greatly influenced by media sources, particularly celebrity endorsements. And, finally, teenage girls are on the Internet, shopping, chatting with friends, and becoming acutely aware of today’s fashions, thereby influencing their purchase power. Teenage girls have a high level of dis...

Expressing a Specific Quantity In French

Expressing a Specific Quantity In French This is the second part of my lesson on French quantities. First, read about  du, de la and des, how to express  unspecific quantities in French,  so you follow the logical progression of this lesson. So now, lets take a look at specific quantities. 1 - Un, Une = One and the Numbers This one is quite easy. When you are talking about a whole item, use: un ( masculine word) to say one. Ex: Jai un fils (I have one son).une ( feminine word) to say one. Ex: jai une fille ( I have one daughter).a cardinal number, like deux, or 33678  Ex: jai deux filles (I have two daughters). Note that un and une are also indefinite articles in French, meaning a/ an in English.   2 - More Specific Quantities = Expressions of Quantity Are Followed by De or D ! This is the part that usually confuses students. I hear these  mistakes several times a day during my Skype lessons. Its definitely one of the most common French mistakes. Expressions of quantity are followed by de (or d), never du, de la, de l, or des. In English, you say I would like a little bit OF cake, not a little bit SOME cake dont you? Well, its exactly the same thing in French. So, in French, after an expression of quantity, we use â€Å"de† or â€Å"d† ( word starting with a vowel). Ex: Un verre de vin (a glass OF wine, NOT DU, you do not say â€Å"a glass some wine†)Ex: Une bouteille de champagne (a bottle of champagne)Ex: Une carafe d’eau (a pitcher of water – de becomes d’ vowel)Ex: Un litre de jus de pomme (a liter of apple juice)Ex: Une assiette de charcuterie (a plate of cold cuts)Ex: Un kilo de pommes de terre (a kilo of potatoes)Ex: Une botte de carottes (a bunch of carrots)Ex: Une barquette de fraises (a box of strawberries)Ex: Une part de tarte (a slice of pie). And do not forget all the adverbs of quantity, that also specify quantities : Ex: Un peu de fromage (a bit of cheese)Ex: Beaucoup de lait (a lot of milk).Ex: Quelques morceaux de lards (a few pieces of bacon). Note that in spoken French, this â€Å"de† is very much glided, so almost silent. OK, now that I made this very clear, I am going to confuse you even more†¦ bear  with me. You could say je voudrais un morceau du gà ¢teau au chocolat. Why? Because in these cases, you are running into another French grammar rule: the du here is not a partitive article, meaning some, but a contraction of the definite article with de, de le du.   It makes sense when you stay focusses on the context: Je voudrais du gà ¢teau some cake, I dont care how much.Je voudrais un morceau de gà ¢teau a piece of cake.Je voudrais un morceau du gà ¢teau au chocolat a piece of the chocolate cake, this specific one Im looking at right now, not the strawberry cake next to it, but that chocolate cake (Imagine Cookie Monster, it will help)†¦ BTW, you say un gà ¢teau AU chocolat because its made with chocolate and other ingredients, not just chocolate. The chocolate is a flavor, but there is also flour, sugar, butter. Youd say un pà ¢tà © de canard because its a way to prepare the duck. Remove the duck and youre left with only spices. But I digress...So now, for the last part of this lesson, lets see what happens when the quantity is zero, and with adjectives of quantities.

Professional Values Ethics and Law for Child Nursing Essay

Professional Values Ethics and Law for Child Nursing - Essay Example The paper seeks to evaluate the dangers and benefits of ethical theories in relation to the case study. The professional ethical theories include Deontology, Rights, Utilitarianism, Casuist, Virtue, Teleology and Care Ethics. The research further seeks to outline the effects of nursing principles towards professional accountability and responsibility. The principles include Justice, Paternalism, Least Harm and Fidelity. In addition, the research seeks to investigate how the Law affects health care practice through code of conduct relevant to the case study. The case study involve a dying baby who had undergone an unsuccessful heart operation and was placed at the heart lung machine where her parents had pleaded with the liaison nurse to allow them be with their baby in the OR, before she died. According to the rules of the Operating System no visitation was allowed in the area only the authorized practitioners. The nurse went ahead to enforce the hospital’s regulations where she highlighted that the parents could only view the baby after she had died and her chest stitched back up. The baby died the same day without the parent’s presence where they returned the next morning to view the body. The nurse was disturbed from the experience and from the sorrowful mood of the parent’s, where she decided to visit the hospital’s Director of ethics for consultation on the issue. According to Humber (2013), the medical nurse had the intuition of predicting the outcome of the baby’s condition and the consequence of her action. The theory stipulates that Angela had the choice of making an ethical decision that yielded the greatest beneficial outcome. A dying child greatly affects the parent’s emotions. The nurse practitioner had the ethical duty to empathize with the parent’s who would never had the chance to see their child alive again. Among the benefit of the theory is